Trends in digital signage
Wednesday, January 31st, 2007As some readers may know, I spend my days working on “Digital Signage“. A field that did not exist just a few years ago; now, it is turning into a real and growing market. The following enabling trends are helping this market:
- Ubiquitous TCP/IP. This is leading to a decrease in the major cost of sending content to multiple players.
- Cheaper and smaller media-playing hardware: a small PC that can play video (even high-def) is no longer cutting-edge.
- Better codecs, meaning smaller media content (DivX, AVC).
- Better software, with good network/player management, aimed at scalable deployments.
- Managed services; the growth of “SAAS” (Software As A Service, which for this endeavour makes a lot of sense).
- More interfaces with the outside world (APIs, database links with back-end and POS systems and with input devices such as telephones).
- The maturing of other ways of getting signals to a screen, such as Satellite and IPTV (the latter is of course promoted by Cisco and carriers such as Bell, but is not ready for the big time).
- AJAX, meaning a browser-based app can give a rich customer experience.
- The entry into the market of companies like Cisco and IBM.
- New technology and expertise for measurements (play affidavits) allows combining play data with sales data.
Trends like these above make the technology practical, and marketers and real-estate owners have noticed this. Which is keeping companies in this field busy. Expect to see lots of media content around you everywhere.
